Whatcha Gonna Do?

“Whatcha gonna do when the Hulkster runs wild on you, brother?”

I remember Hulk Hogan saying that before every big WWF wrestling match.
Basically saying to his opponent…are you prepared and have you thought about what could happen when I get in that ring?

Believe it or not, Hulk Hogan’s quote is in my head ALL THE TIME.


His opponent MUST have considered this way before the actual match.
Not the night before.
Not as he/she was getting body slammed.
Not as the referee was counting to three.

Branding and marketing seem like a “back burner” thing until the economy begins to lift you over its head in preparation for a body slam.
So, whatcha gonna do when the market runs wild on you brother or sister?

You gonna wait until the night before and then get serious?

Properly branding your business is one of the most important things you can do to prep for the market running wild on you.
I’m not just talking logos…but I’m talking brand identity, purpose, values, and most importantly…company culture!

Prep now for the body slam.

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