Independence Does Not Mean Alone

The United States of America celebrates our independence today…consider this. When I was a teenager, all I could think about was my independence. I couldn’t wait to be in a place where no one could tell me what to do, where to go or how to do things. I wanted my independence! What I didn’t realize […]

But I Don’t Want To

I need to do a better job marketing my business… But… I don’t want to learn something new. I don’t want to use social media. I don’t want to read books. I don’t want to have to motivate others. I don’t need my culture to reflect my purpose. You might not actually be saying these […]

Win or Lose

You either win or lose. Your choice. There is no in-between or other option. Being optimistic scares some people because they think it will keep them from reality.  Or sometimes things will not work out, so optimism is a scape goat. When in fact, being optimistic or staying positive is the best solution when it […]

You Don’t Know Until You Know

Now he knows… My son just learned how to ride his two-wheeler bike. Now he knows, and wonders why he didn’t learn earlier. Now she knows… My daughter just learned how to play her last song of the year on her recorder. Now she wonders what new song she can learn. Now I know… I’ve […]

A Tri-fold Brochure? Are You Sure?

Six panels of space that must be filled….the dreaded tri-fold brochure. We meet with a lot of companies that say, “we need a tri-fold brochure.” Then they show me some samples of others that they like. 99.9% of the time they are an 8.5″x11″ sheet of glossy paper folded into thirds. They go on to […]

Branding Is The Energy

Know Branding How do you feel when you see a Nike commercial? I feel inspired and motivated. How do you feel when you see a Nike print ad? I feel inspired and motivated. How do you feel when you see a Nike digital ad? I feel inspired and motivated. Nike knows how it wants you to […]