You Don’t Know Until You Know

You Don’t Know Until You Know

Now he knows… My son just learned how to ride his two-wheeler bike. Now he knows, and wonders why he didn’t learn earlier. Now she knows… My daughter just learned how to play her last song of the year on her recorder. Now she wonders what new song...
A Tri-fold Brochure? Are You Sure?

A Tri-fold Brochure? Are You Sure?

Six panels of space that must be filled….the dreaded tri-fold brochure. We meet with a lot of companies that say, “we need a tri-fold brochure.” Then they show me some samples of others that they like. 99.9% of the time they are an...
Who’s Your Villain?

Who’s Your Villain?

Every hero has a villain. If you are going to be in business, you better know your villain. You need to know who you are fighting against. The funny thing is, we often get this most basic understanding wrong. It is NOT the market or your competitors. Let me repeat...
Branding Is The Energy

Branding Is The Energy

Know Branding How do you feel when you see a Nike commercial? I feel inspired and motivated. How do you feel when you see a Nike print ad? I feel inspired and motivated. How do you feel when you see a Nike digital ad? I feel inspired and motivated. Nike knows how it...
What Are You Protecting?

What Are You Protecting?

You’re protecting something. Not because I have it figured out, but because I know it’s true. To business owners, entrepreneurs, team members and anyone who hopes to make progress… Every reaction to a win communicates what you are protecting. Every...

Pin It on Pinterest