Ever played King of the hill? Being at the top and staying at the top required positioning.
You had to know where you stood in comparison to those around you. If you lost sight of that and you wouldn’t be king any more.
Positioning is more important than ever for your brand /company. Where do you stand in comparison to the zillion other people who claim to do what you do? Unsure? Get ready to get knocked down.
You’re brand MUST put a stake in the ground and claim its territory.
WE LIVE HERE!
Then own it!
Dig your feet in at shoulder width and get ready to take hits from all sides – like “it can’t be done” or “we’ve tried that before” or “you don’t belong here.” Brand positioning cannot be ignored…you are playing a game of KING OF THE HILL, so don’t ignore it!