Make It Matter

Pay for it, but make it matter.

Go ahead and send out that mailer with the coupon asking for a store visit.

Go ahead and pay for those Google Adwords driving consumers to your website.

Go ahead and get your website updated.

But then what?

You’ve got to make it matter.

Don’t stop short and just point people your way.

If you don’t make it matter….IT WON’T.

 

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