Have you ever gotten into a car accident and a good samaritan stopped to help you? Many times, they in of themselves cannot provide any significant help, but they help you get in touch with the ones who can. Later that day, maybe even in the coming weeks, you will tell everyone about the person who called the people to help you.
The helps who get called, while very noble, are essentially doing their job…but the one who stops and cares, is the person who is remembered and talked about.
When showing genuine care for the well being of others, you automatically create positive sharing.
What if your organization used this model?
What if it was encouraged to give potential clients the best help? Even if, sometimes, you point them elsewhere.
When you TRUELY strive to help, you will be remembered.