Independence Does Not Mean Alone

The United States of America celebrates our independence today…consider this. When I was a teenager, all I could think about was my independence. I couldn’t wait to be in a place where no one could tell me what to do, where to go or how to do things. I wanted my independence! What I didn’t realize […]

But I Don’t Want To

I need to do a better job marketing my business… But… I don’t want to learn something new. I don’t want to use social media. I don’t want to read books. I don’t want to have to motivate others. I don’t need my culture to reflect my purpose. You might not actually be saying these […]

Perfect or Done?

So you have a great new idea that you want to go after… You’ve got two choices before sharing it with the world…perfect or done. ____ Choice #1 Perfect – make it completely free from faults or defects. Choice #2 Done – past participle of do or complete. ____ You can’t have both, so you’ve […]

Build Your Dreams

“The most important part to understand about what you do, is why.” Is it about the money? Is it about the title? Is it about the lifestyle? Is it about the value you bring to others? _____ Any of these are ok as long as you are honest with yourself.  If it is a dream, […]

Since 1889. And?

Doing something new has NEVER been so important. You don’t have time to wait. You don’t have the luxury of resting. You can’t say tomorrow. I mean you can if you want to, but nobody will follow. You are not building customers or clients anymore, you are building followers. __ Your followers want to be […]

Win or Lose

You either win or lose. Your choice. There is no in-between or other option. Being optimistic scares some people because they think it will keep them from reality.  Or sometimes things will not work out, so optimism is a scape goat. When in fact, being optimistic or staying positive is the best solution when it […]

You Don’t Know Until You Know

Now he knows… My son just learned how to ride his two-wheeler bike. Now he knows, and wonders why he didn’t learn earlier. Now she knows… My daughter just learned how to play her last song of the year on her recorder. Now she wonders what new song she can learn. Now I know… I’ve […]

A Tri-fold Brochure? Are You Sure?

Six panels of space that must be filled….the dreaded tri-fold brochure. We meet with a lot of companies that say, “we need a tri-fold brochure.” Then they show me some samples of others that they like. 99.9% of the time they are an 8.5″x11″ sheet of glossy paper folded into thirds. They go on to […]

Who’s Your Villain?

Every hero has a villain. If you are going to be in business, you better know your villain. You need to know who you are fighting against. The funny thing is, we often get this most basic understanding wrong. It is NOT the market or your competitors. Let me repeat – IT IS NOT THE MARKET […]

Branding Is The Energy

Know Branding How do you feel when you see a Nike commercial? I feel inspired and motivated. How do you feel when you see a Nike print ad? I feel inspired and motivated. How do you feel when you see a Nike digital ad? I feel inspired and motivated. Nike knows how it wants you to […]