The Opportunity!

The Opportunity!

Everybody is a little right. Everybody is a little wrong. Which means nobody has it all figured out. That’s your opportunity. Put your head down. Do it your way. Listen. Try. Do. …and be willing to accept the good and the bad....
Don’t Forget

Don’t Forget

At a minimum… Don’t forget what it is like to be a kid. Don’t forget where you came from. Don’t forget what got you where you are. Or you could just remember. When I remember what it is like to be a kid… When I remember where I came...
You’ve Got To Start From The Start

You’ve Got To Start From The Start

Loverboy had it all figured out… You would never start from the end….right? As Steven Covey says in the 7 Habits of Highly Effective People – you should start with the end in mind. But, he didn’t say start with the end. If you are starting...
Do Your Eyes Light Up?

Do Your Eyes Light Up?

When you talk about what you do…do your eyes light up? If you were to mention my wife and cooking in the same sentence, my eyes would light up, cause I know it’s going to be good. If you were to talk about protein options with a bodybuilder, I would...
My Mind Is Blown!

My Mind Is Blown!

The demand for brand therapy… According to this study, the responding brands… 55% believe their internal brand culture is aligned with external brand values 35% of respondents believe they understand their role in delivering a branded customer experience...
It’s All Psychology

It’s All Psychology

Proper branding uses psychology. Why not just pick your favorite color and design a logo with your favorite animal… Many small brands think that’s all it takes. ‘A brand is the set of expectations, memories, stories and relationships that, taken...

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