A Tri-fold Brochure? Are You Sure?

A Tri-fold Brochure? Are You Sure?

Six panels of space that must be filled….the dreaded tri-fold brochure. We meet with a lot of companies that say, “we need a tri-fold brochure.” Then they show me some samples of others that they like. 99.9% of the time they are an...
Who’s Your Villain?

Who’s Your Villain?

Every hero has a villain. If you are going to be in business, you better know your villain. You need to know who you are fighting against. The funny thing is, we often get this most basic understanding wrong. It is NOT the market or your competitors. Let me repeat...
Branding Is The Energy

Branding Is The Energy

Know Branding How do you feel when you see a Nike commercial? I feel inspired and motivated. How do you feel when you see a Nike print ad? I feel inspired and motivated. How do you feel when you see a Nike digital ad? I feel inspired and motivated. Nike knows how it...
What Are You Protecting?

What Are You Protecting?

You’re protecting something. Not because I have it figured out, but because I know it’s true. To business owners, entrepreneurs, team members and anyone who hopes to make progress… Every reaction to a win communicates what you are protecting. Every...
Did You Ship Something New Today?

Did You Ship Something New Today?

Imagine I love to sit and think about things. I love to strategize and imagine. While all of that is great – imagination doesn’t get stuff done. At some point I have to do something.  At some point I need to take action. At some point I have to break...
Make It Matter

Make It Matter

Pay for it, but make it matter. Go ahead and send out that mailer with the coupon asking for a store visit. Go ahead and pay for those Google Adwords driving consumers to your website. Go ahead and get your website updated. But then what? You’ve got to make it...

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