A Tri-fold Brochure? Are You Sure?

A Tri-fold Brochure? Are You Sure?

Six panels of space that must be filled....the dreaded tri-fold brochure. We meet with a lot of companies that say, "we need a tri-fold brochure." Then they show me some samples of others that they like. 99.9% of the time they are an 8.5"x11" sheet of glossy paper...

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Who’s Your Villain?

Every hero has a villain. If you are going to be in business, you better know your villain. You need to know who you are fighting against. The funny thing is, we often get this most basic understanding wrong. It is NOT the market or your competitors. Let me repeat -...

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Branding Is The Energy

Know Branding How do you feel when you see a Nike commercial? I feel inspired and motivated. How do you feel when you see a Nike print ad? I feel inspired and motivated. How do you feel when you see a Nike digital ad? I feel inspired and motivated. Nike knows how it...

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What Are You Protecting?

You're protecting something. Not because I have it figured out, but because I know it’s true. To business owners, entrepreneurs, team members and anyone who hopes to make progress... Every reaction to a win communicates what you are protecting. Every reaction to a...

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