You should do all your printing at Lee Printing because we print in CMYK on a conventional offset press with a 400 line screen….blah blah blah…NO BODY CARES!
Most people don’t even know what any of that means, and most people don’t care. It is interesting though, that most of us tend to fall back on those disconnecting details when we sell.
Why should I attend your church? Well, the Apostle Paul says in 1 Corinthians, no wait, it is 2 Corinthians, I want to be sure to give you the right answer. No, tell me why do YOU think I should attend your church. Tell me in your own words, not the RIGHT answer.
Why should my child attend your school? We are a nationally recognized school and consistently exceed the test scores for…blah blah blah. Would you send your kids here? Make me feel warm and fuzzy about putting my kid’s life and future in your hands.
We sell things all day everyday whether we realize it or not. We are all salesman and saleswomen. I theoretically “sell” to my kids, wife, mom, dad, you get the idea, everyday. I theoretically “buy” from my kids, wife, mom, dad everyday. Connect through relatable examples and solutions not through details that fly over everyones heads. If what I have to sell will not change what your trying to accomplish for the good, then it is not worth it.
Will what you have to offer change me for the better? Will it help me with what I’m trying to accomplish? Got your answer? If it is yes, then tell me why, because I need it.