Sometimes You’re Too Close

Sometimes You’re Too Close

Take a step back. The only way to really appreciate a picture is to take a step back so you can see the whole thing. If you only look close, you could miss what the entire picture is expressing. Work is a picture. Branding and Marketing is a picture Your next decision...
Stay The Course

Stay The Course

“Patience is a virtue.” We all want to see the results of any labor immediately. It’s natural and completely normal to experience those expectations, but we know it is NOT reasonable. Why then would marketing and branding be any different? It is a...
Give This And You’ll Never Regret The Return.

Give This And You’ll Never Regret The Return.

Giving is such a funny thing. As kids, we always want what’s fair. I think the phrase I hear most from my kids is “…it’s not fair.” When I give, without even thinking about it, I look for an equal or maybe an even greater return on my...
The Interview. The First Step To…

The Interview. The First Step To…

Disaster or Synergy. Your choice. The first step in designing the company culture you desire… …is to hire the right people. How do I know this? I’ve hired right and I’ve hired wrong. Right has brought growth and synergy. Wrong has brought...
Whatcha Gonna Do?

Whatcha Gonna Do?

“Whatcha gonna do when the Hulkster runs wild on you, brother?” I remember Hulk Hogan saying that before every big WWF wrestling match. Basically saying to his opponent…are you prepared and have you thought about what could happen when I get in that...

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