It’s All Psychology

It’s All Psychology

Proper branding uses psychology. Why not just pick your favorite color and design a logo with your favorite animal… Many small brands think that’s all it takes. ‘A brand is the set of expectations, memories, stories and relationships that, taken...
It’s Never A Moving Target

It’s Never A Moving Target

Where do you aim? Something new comes out every day that changes everything. So, how do you effectively stay on target of marketing your business? Know your target! Are you aiming at closing the deal or sale? Are you aiming at convincing someone you know what you are...
Perfection, When Things Aren’t Perfect

Perfection, When Things Aren’t Perfect

Perfect… When I look at my children laughing and playing, I see perfection. When my wife tells me she loves me, I feel perfection. When I hold the door open for the old lady walking out of CVS, I am sharing perfection. In all those instances things are NOT...
Today, A Kiss On The Forehead Means Everything

Today, A Kiss On The Forehead Means Everything

On my way into work this morning…. I saw a tired mother carrying her young daughter out of her humble apartment to the car. She was bringing her to day care before work. As she was lifting her into the car, she kissed the little girl on the forehead. I’m...

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