Every hero has a villain.
If you are going to be in business, you better know your villain. You need to know who you are fighting against.
The funny thing is, we often get this most basic understanding wrong.
It is NOT the market or your competitors.
Let me repeat – IT IS NOT THE MARKET OR YOUR COMPETITORS!
My villains are complacency, the norm, procrastination and impatience.
When I conquer them, I win.
When I ignore them, suppress them and blame other things, I lose.
Me vs. Me…that’s all it is.
Know your villain and you can’t lose.