Therapy: treatment intended to relieve or heal a disorder
Do you have “brand” disorder?
Are you trying to connect with millennials because everyone says you should? Should you run a sale? Should you pepper Facebook with photos of your kids? How do you figure it out?
You have the answers to these questions, but it’s very likely you haven’t had the advantage of a little “brand therapy.” You’ve got to get it all out on the table and remember why you do what you do. You’ve got to get focused again and go after the clients who are attracted to your product or service. No more blaming it on trends or the market. You’ve got to ask yourself if your company has a purpose. Does your company’s look reflect the purpose? Does your company’s collateral reflect the purpose? Does every interaction your company is involved in reflect that purpose? Finally, when it’s all said and done, do your clients want more?
This is the clarity that “brand therapy” can bring.
If your brand suffers from mood swings or symptoms such as poor concentration, hyperactivity and impulsivity…or maybe feelings of gloom and disappointment, you should seek out a professional.