I heard an interesting stat the other day…seventy percent of purchase research is being made before even contacting the company.
Why is that interesting? Your potential customers spend the majority of their time checking out your website, your social media sites, your content, your reviews, and your overall look and feel before they even consider contacting you.
Take the time to ask yourself three important questions…
1) Are you sending a exciting, fresh, and helpful message online?
2) Are you doing things online that make you memorable?
3) Are you staying relevant?
Don’t allow yourself to just stay up with the competition. Be better…more clever, more creative, and finally more memorable. If nothing else, get those potential customers to call out of pure curiosity…and when they do call, remember they already know so much about you.