I just sent $2,000 to my uncle who seems to be stranded in Nigeria. I didn’t even know he was going there, but he sent me an email stating he was in trouble, so I had to help him out…wait, he’s calling me right now.
No way! Apparently, my uncle is not in Nigeria.
I’m sure you’re aware of these scams.
So, it’s pretty apparent the scammer is not looking for returning customers. He or she just wants to collect my money one time and then move on to the next victim. The scammer sends out mass amounts of emails expecting a very small percentage to fall bait to his or her claim. Whether the message is true or not is irrelevant, the scammer will tell whatever story is necessary to capture that small percentage. Wait…am I still talking about email scammers or old school mass marketing? They sound very similar don’t they?
Don’t let your marketing be a scam. Make sure your message is fresh, new, and exciting, but don’t stretch the truth in order to capture some small percentage of naive clients. Be confident, truthful, transparent, and helpful in your message. It will not only bring those who need what you can provide, but more importantly, it will keep them.